Government Contracting : Marketing:
Attraction
Many non-marketers use the term, "Marketing," when they really mean, "Promotion." Promotional efforts include everything you do to communicate your products and services to your customers. Many companies spend considerable money and efforts with a sales orientation without focusing their efforts.
Promotion is everything you do to communicate your products and services to your customers, and includes:
- Advertising
- Electronic marketing (newsletters, pay-per-click, etc.)
- Personal selling
- Sales promotion
- Sales literature
- Public relations
- Exhibitions and more
How to Take First Prize at Your Next Trade Show
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