Nebraska Business Development
Nebraska Business Development Center

Government Contracting : Marketing:

Attraction

Many non-marketers use the term, "Marketing," when they really mean, "Promotion." Promotional efforts include everything you do to communicate your products and services to your customers. Many companies spend considerable money and efforts with a sales orientation without focusing their efforts.

Promotion is everything you do to communicate your products and services to your customers, and includes:

  • Advertising
  • Electronic marketing (newsletters, pay-per-click, etc.)
  • Personal selling
  • Sales promotion
  • Sales literature
  • Public relations
  • Exhibitions and more


How to Take First Prize at Your Next Trade Show


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Procurement Technical Assistance Consulting

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SBDCs are a program supported by the
US Small Business Administration and extended to the public on a non-discriminatory basis. SBA cannot endorse any products, opinions or services of any external parties or activities.

University of Nebraska at Omaha
College of Business Administration

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